The automotive industry must address new issues related to environmental regulations and eco-design standards. Furthermore, the global manufacturers have to manage problems specific to the main world markets:

In Europe, the US and Japan, manufacturers face mature markets on which pressure on price is paramount to buyers behaviour, and where promoting brand loyalty entails a revolution in management of image and service. 

In this context, Ineum Consulting assists its clients in analysing buying behaviour, reducing marketing and distribution costs, managing better the warranty costs, and reducing R&D and production costs.

In contrast, the emerging markets (BRIC - Brazil, Russia, India, and China) are booming, extremely dynamic and, as yet, hardly regulated. Numerous makers need to develop distribution capacities in these countries, where they hace yet little knowledge of consumers behaviours and commercial practices.

The Ineum Consulting team responds to the different needs of the players in this sector through projects such as:

• Defining a client strategy, building up a client marketing skill, revising its system of being in tune with the client and monitoring client satisfaction.
• Client values management: quantification of the relative impact of product/service/image/price services on buying behaviour (winning over and renewal in the make).
• Management of client complaints and warranty.
• Support in off-shoring (Morocco, Tunisia, Rumania, India) of central functions (engineering and customer support).
• Risk mapping at group and business unit level.
• Reduction in assembly line costs.
• Breaking down and co-ordinating the sales network.
• Speeding up product development and installing product data management tools.
• Installing a procurement platform for deciding on supplier cost price and reduction in purchase costs.