Media
Contact : contact@ineum.com
Web and mobile are becoming mainstream channels for content delivery... At the same time, the television lanscape is dramatically reshaped as IPTV and DTT are gaining momentum. As a result, all media players are now moving towards "a global media strategy".
- The print and TV industry are facing audience transfers towards interactive media. Their strategy has to adress consolidation of their core business as well as expansion over the web and mobile, where pure players have developed strong positions. From a declination of core contents to new channels, they now have to find strategies for each channel on its own, while seeking synergies between all channels to achieve global audience.
- Pure on-line players are facing additional competition from their peers coming from other media or from aggressive telcos. They have to innovate to stay ahead. They also have to defend their advertising business while fuelling growth through more fee-based services. As internet is prenetrating more, players are facing the challenge of being at the same time more global as well as more local.
Ineum Consulting is assisting on a daily basis these players to face their specific challenges, develop sustainable strategies and deliver more value throuh operational projects. Ineum Consulting works with all kind of media players, whatever their core activity, size or international footprint.
Examples of projects:
- Identification of acquisition targets, for a French press group.
- Definition of a 5-year operational plan and adapting the activity to digitalisation of content, for a European press group.
- Desirability study for entering the online gaming market, for a French media group.
- Designing a plan for returning to profitability, for a French press group.
- Merger of advertisers.
- Definition of the multimedia organisation, for a national lottery operator.
- Managing the programme for restructuring the information system of a private TV channel.